SweepKing - Creative Direction & Brand Experience

During a short period as Creative Director at SweepKing, I worked across the wider creative and product ecosystem,from brand guidelines and the company Art Bible to UI/UX, social content, A/B testing, marketing funnels, SEO copy, and product experience in Figma. The role also included supporting additional NDA projects simultaneously and developing creative systems and mascot explorations designed to give the brand a more consistent and scalable visual direction.