German Smart Living is an online shop that sells smart furniture (outdoor/indoor) with functions. They recently held a competition through 99designs to brand their company.
Unfortunately my idea didn't make it through. It was a fun project though and a challenge for me as i wanted to finish the whole branding under a day. (logo,fb cover,envelopes,business cards etc.)
Keypoints that i had to kept in mind designing the branding:
1. Made in Germany, quality, reliability/trust
2. smart, functional, engineering, technical creativity "design meets engineering"
3. urban living/style
Customers / Target group that should be attracted to the product:
age 25-55 (single/partnership)
online/digital natives, individuality
Due to the selling price the product could be a kind of "status symbol"
1. Made in Germany, quality, reliability/trust
2. smart, functional, engineering, technical creativity "design meets engineering"
3. urban living/style
Customers / Target group that should be attracted to the product:
age 25-55 (single/partnership)
online/digital natives, individuality
Due to the selling price the product could be a kind of "status symbol"
![](https://cdn.myportfolio.com/d000e130c5001d68e55d2fa848e56c83/99d5b2f8-c34a-459b-b861-be10281b9e3f_rw_1200.gif?h=98d88bca1c68ea92c2d1039ee94117e9)
![](https://cdn.myportfolio.com/d000e130c5001d68e55d2fa848e56c83/820a1278-dc46-4f1c-b1ae-6bfa34143890_rw_3840.png?h=c81360cc988b94b36dfe413af20ef12c)
![](https://cdn.myportfolio.com/d000e130c5001d68e55d2fa848e56c83/0028a257-0478-43e5-a22f-0ac451beb828_rw_3840.png?h=5004400cb0439fb8e45a685ca3955951)
![](https://cdn.myportfolio.com/d000e130c5001d68e55d2fa848e56c83/17719b03-977e-4673-ae53-a5928142e799_rw_1920.png?h=df774985fc7f4d342f69a2da975dbbf3)
![](https://cdn.myportfolio.com/d000e130c5001d68e55d2fa848e56c83/55fdda1e-bb13-48d2-aa5f-5724e2a08d58_rw_1200.png?h=b5725e62eb14b1811eb503da6f15f229)
![](https://cdn.myportfolio.com/d000e130c5001d68e55d2fa848e56c83/1b362c63-1d35-4527-9709-68d1fcf93650_rw_1200.png?h=c1415ae6ba38ab11af1690f1c5515c6d)