German Smart Living is an online shop that sells smart furniture (outdoor/indoor) with functions. They recently held a competition through 99designs to brand their company.
Unfortunately my idea didn't make it through. It was a fun project though and a challenge for me as i wanted to finish the whole branding under a day. (logo,fb cover,envelopes,business cards etc.)
Keypoints that i had to kept in mind designing the branding:
1. Made in Germany, quality, reliability/trust
2. smart, functional, engineering, technical creativity "design meets engineering"
3. urban living/style
Customers / Target group that should be attracted to the product:
age 25-55 (single/partnership)
online/digital natives, individuality
Due to the selling price the product could be a kind of "status symbol"