Daruma.us - Brand Design & Creative Direction

In 2025, I joined Daruma.us as a Senior Graphic Designer for a focused two-month period, helping establish and strengthen the brand identity during the launch of its US social sweepstakes casino. My work included website and campaign visuals, promotional banners, email newsletters, branded avatars, mascot development, seasonal campaigns, and themed digital experiences. I also helped maintain consistency across the brand through clearer visual guidelines and reusable design principles. Alongside traditional design workflows, I introduced AI-assisted processes for ideation, character exploration, and asset production, helping the team move faster while keeping the Daruma visual identity cohesive.

You may also like