FRESHPAK TEA - Packaging Rebrand

The idea behind Freshpak is that I wanted to create something new and unique. Before the packaging didn’t really reflect where it came from. The product itself is from South Africa, so it has to reflect its Roots. The package looks cheap and unappealing. Once open the package is not safe for the teabags so it was better for me to go with a revolutionary design. The Freshpak package is yellow and green combine with different patterns ,it is too complicated and by itself it doesn’t give the impression of a tea that is why they added a real picure of tea cup on it the.Except of the cheap package I realized that the teabags where very cheap material and were breaking in my arms So I wanted to create a stronger package and more secure, by changing the actual cardboard package into tins. Something that lasts forever. Also the drawings of actual Africans wearing tribe costumes, give you the feel of African. The two colors I used were pink and yellow. Pink for the aromatic fennel and yellow for the rooibos tea. With that way I showed the color of the actual tea. I have kept the logo and the slogan because otherwise the brand it is not recognizable .it only changes on the tea flavors (color). The design consist 3 parts. The actual logo with the drawing and the flavor. The second part is different quotes for drinking tea from famous people. Last part the nutrition and ingredients I created them using cloud words to give a more artistic look. i believe that the package I made, is safer to use, more stable and I replaced the teabags creating a casing for loose tea (200gr net) mockups can be found http://www.psdcovers.com

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